Mike Egan

On August 21, 2017 the Earth’s moon will move completely in front of the sun to form the first total solar eclipse visible in North America in over 200 years. But this is not the big show. This is just a brief intermission between the biggest thing to happen in our solar system ever.  For a few glorious minutes, all earthlings will be orbiting around an enormous, fiery banana in the sky. Meet The Banana Sun. 

One important thing to note here: I was a creative director on this project.

To help boost Booking.com's standing in the US, we created a campaign based around one of the biggest reasons Americans travel: The Wedding. But not just any wedding. A celebrity wedding. Jordan Peele and Chelsea Peretti's celebrity wedding to be more specific. We created a heightened reality version of the run up to their nuptials with a full cast of celebrity guests and travellers—blurring the lines between the real and fictional wedding. 

To launch the redesigned Dodge Durango, we partnered with Will Ferrell, Adam McKay, and the rest of the folks at Funny or Die to create a metric crap ton of TV spots and online content. In the interest of time, here are my favorite 20 or so. 

Back in the 80s, a dealership in Texas promised to give a brand new truck to whomever could keep their "Hands on a Hard Body" the longest. To help sell the redesigned Durango, we dusted off this old dealership trick and turned it into a modern, online endurance contest. Whoever could keep their hand on Ron Burgundy's hard body the longest won a new Durango. After one week of play, we crowned a champion. And when the digital dust cleared, almost a million people spent the equivalent of 2.4 years touching Ron Burgundy. 

In 2012, a car brand made a Super Bowl Commercial. And despite having enjoyed the script and stock footage rip, they decided the real thing was a little too risky for their liking and opted not to run the commercial. But you can watch it here with the appropriate password that has to do with explosions and rhymes with room.

The Big Chicken—KFC franchise, pride of Marietta, Georgia and waypoint for all North Atlantans—closed down for a few months to renovate and modernize. When it reopened, we made this short film to honor this beloved local landmark. 

To talk about Chrysler's commitment to bringing luxury car stuff to regular old affordable automobiles, we cast former TV & Film Presidents Martin Sheen (The West Wing) and Bill Pullman (Independence Day) to do commentary on the insane political climate during the 2016 election year. 

The folks at Dodge built the Journey to be the perfect vehicle to get people out of the house and into the world. To prove they weren’t kidding around, we hid three Dodge Journeys out there for three adventurous people to find. Then we placed clues in TV commercials and online videos to help lead the way. All three Journeys were found within 24 hours of going live. Millions of people tuned in to the live feed to watch the game unfold in real time—spending an average of 20 minutes on the site.