PORTUGAL. THE MAN
To launch Portugal. The Man's new single "Feel It Still," we turned a music video into a weapon to fight apathy. On its surface, the video appeared to be another parade of rockstar excess, but upon closer viewing, it presented viewers with a hidden resistance tool kit. Shortly after the release of the song, it shot to the top of Spotify's Viral 50 chart. Then it set the record for most weeks at the top of the Billboard's Alternative Chart, took the #1 spot on the Billboard Pop Charts, and won a Grammy award for best pop duo/group performance.
Hey look, you can check out the video right here: